About Hello Divorce:

Hello Divorce is revolutionizing the notoriously complicated and messy divorce journey with a platform where separating spouses can easily and affordably complete the legal process and access the exact support they need along the way. By combining smart technology with compassionate expert guidance, we offer a kinder, simpler way to divorce—helping spouses navigate the process with confidence, avoid missteps, resolve conflicts, and move forward into their next (and best) chapter. Recognized by Fast Company as one of the Most Innovative Companies in Social Impact, we’re redefining what divorce can look like.

Description:

We’re looking for a creative powerhouse who knows how to make content people stop scrolling for. Someone who can film, edit, and post thumb-stopping videos and knows that the magic doesn’t end when you hit “publish”—it lives in the comments, the DMs, and the conversations your content sparks.

What You'll Own

Content Creation & Community Engagement

• Concept, script, film, and edit short-form videos (TikTok, Instagram Reels, YouTube Shorts) that make divorce content surprisingly relatable—and shareable.
• Build and manage a content calendar tied to trends, campaigns, and big brand moments.
• Collaborate with our marketing, legal, and product teams to ensure content is accurate, on-brand, and emotionally resonant.
• Experiment with creative formats—live Q&As, quick tips, trend-based videos, duets, memes—and track what performs.
• Pull performance data, find patterns, and optimize for reach and engagement.
• Monitor and respond to high-value comments and DMs in our brand voice.
• Spot and jump on opportunities for viral engagement in real time.
• Surface common questions, concerns, and stories from our audience to inspire future content.
• Work with our marketing team to create surprise-and-delight moments for our biggest fans and advocates.

Success Looks Like

• Growing Hello Divorce’s TikTok and Instagram audiences by 5–10% month-over-month.
• Achieving strong engagement rates (shares, saves, comments) that show content is sparking conversation.
• Increasing inbound leads from social channels by 20–25% over six months.
• Establishing and maintaining a consistent content cadence (3–5 posts per week).
• Building a responsive, supportive community where 80–90% of sentiment is positive or neutral.

Inspiration

Think about the way Duolingo’s owl took over TikTok—mixing humor, consistency, and trend-savvy creativity into a viral moment that turned a brand into a cultural presence (case study here). That’s the kind of smart, engaging content we’d love to see adapted for Hello Divorce—but with empathy, humanity, and emotional intelligence at the core. We want content that’s bold enough to spark attention, yet compassionate enough to meet people where they are in one of life’s hardest transitions.

What We're Looking For

• 2+ years experience creating short-form video content for TikTok, Instagram Reels, or YouTube Shorts (brand or creator side).
• Interest in AI and a curiosity for testing the latest tools to enhance content creation, editing, and engagement workflows.
• Proven ability to grow and engage an audience organically.
• Strong video editing skills (CapCut, Adobe Premiere, or similar).
• Comfort working with sensitive topics while keeping a tone that’s relatable, helpful, and human.
• A knack for spotting trends early and adapting them for our audience.
• Strong writing skills for captions, hooks, and comments that get noticed.
• Bonuses: Experience in legal, wellness, financial, or life-transition content.
• Willing to leverage personal social media presence to market Hello Divorce as an affiliate partner (10% rev share)

Why You'll Love Working Here

• Work at a mission-driven, venture capital backed startup helping thousands of people through one of life’s biggest transitions.
• Creative freedom to test, learn, and push boundaries.
• Flexible, remote-only work environment.
• Small, passionate team with big goals—and the results to match.

Compensation

• $35-$45 an hour, rate commensurate with experience
• Potential for FT role after mutually agreed on contract period
• Must be authorized to work in the US