Location: New York, NY
Work Model: In-office (5 days/week)
Industry: B2B SaaS / Workflow Automation
Compensation: Competitive (flexible for the right hire; base + potential performance-based upside, total compensation can exceed $200K)

About Our Partner

Our partner is a fast-growing, Seed-stage B2B SaaS company building workflow automation software for operations-heavy teams. The platform transforms unstructured data—documents, PDFs, emails—into structured, usable information inside the systems companies rely on every day.

The company is currently at $1.5M+ ARR, growing approximately 15% month-over-month, and is already profitable. They are targeting $8–10M ARR by year-end and have strong momentum, including 15–20 inbound leads per week and a meaningful annual marketing budget to support growth. The team operates in-office in New York City and values speed, ownership, and clear impact.

The Opportunity

Our partner is hiring a Head of Demand Generation to lead and scale marketing-driven pipeline generation. This is an ownership-heavy role focused on measurable business impact. You will be entrusted with a defined budget and expected to generate qualified pipeline efficiently and strategically.

This is not a brand or product marketing role. The core mandate is to drive pipeline and revenue outcomes. You will evaluate existing channels, design structured experiments, prioritize high-upside tests, and scale what works across paid acquisition, content, lifecycle/email, positioning, and additional channels. You will build a holistic, integrated demand engine that connects all channels and drives consistent, repeatable pipeline growth.

Responsibilities

• Own marketing-driven pipeline generation with clear revenue accountability
• Develop and execute a comprehensive demand generation strategy across paid, content, lifecycle/email, and new growth initiatives
• Prioritize growth initiatives based on expected return, cost to test, and speed to validation
• Design and execute structured experiments to reach conclusive outcomes quickly
• Manage and optimize existing paid programs, including oversight of agency relationships as needed
• Diagnose channel performance ceilings and identify opportunities to unlock additional scale
• Build reporting frameworks tied to qualified pipeline and revenue outcomes
• Collaborate closely with leadership, sales, and product teams to align demand generation with company objectives

Requirements

• Experience leading demand generation or growth at a B2B SaaS company, ideally during the $1–10M ARR growth phase
• Demonstrated ownership of pipeline targets (e.g., responsible for $X in pipeline or Y% pipeline growth)
• Strong experimentation mindset with the ability to test, learn, and scale efficiently
• Ability to allocate budget strategically and prioritize initiatives based on data
• Experience operating in early-stage or Seed/Series A environments
• Comfort working in-office in New York City
• Strong analytical, strategic, and communication skills

Why Join

• High-visibility role with direct impact on company growth
• Profitable, rapidly growing SaaS business with strong product-market fit
• Meaningful marketing budget and existing inbound pipeline to build upon
• Opportunity to shape and own the company’s entire demand engine
• Competitive compensation with upside for strong performance