Our mission is to give everyone the freedom to live where they want, when they want. For guests, Ohana provides the freedom to transition to the place they want to live; for hosts, the peace of mind that their rent is covered by a trusted subtenant.

Founded in 2023, we're backed by Neo, Wave Capital, Lightbank, and 75 & Sunny — including Zillow's co-founder & CEO and Airbnb's Head of Payments, Data Science, Engineering, and M&A.

We're looking for a creative, design-minded person to take ownership of content production across Ohana's growing network of Instagram communities.

If you've got a great eye for design, know your way around Canva, can write copy that actually sounds human, and understand what makes people stop scrolling, we'd love to hear from you.

What we're looking for

• Strong visual design skills and a good eye for typography, layout, and composition.

• Experience with Canva (essential); Adobe Creative Suite or Figma is a plus.

• Strong copywriting skills, particularly for social media.

• A good understanding of Instagram, content trends, audience engagement, and what makes posts perform.

• Ability to adapt tone and design across different brands and audiences.

• Excellent attention to detail and the ability to work efficiently.

• Comfortable using AI tools to streamline workflows without producing generic, AI-sounding content.

• Organized, independent, and comfortable working in a fast-moving startup.

Bonus points if you:

• Have experience creating Instagram carousels for brands or communities.

• Have evidence of high-performing social content that you've created.

• Understand NYC and London (or any of the cities we currently operate in or plan to operate in) culture, trends, and audiences.

• Have experience developing brand identities or social media templates.

• Can balance creativity with high-volume production.

The details

• Working hours: Monday–Friday, 10:30 am–8:30 pm SAST (flexible), with availability for a US team sync between 7 pm and 8:30 pm SAST.

• Growth opportunities: Opportunities to take on more creative ownership as our brands and team expand.

• Performance bonuses: Earn additional compensation for creating high-performing Instagram carousels. The more engagement your content generates, the more you can earn.

Performance bonus structure

Bonuses are based on the number of likes each Instagram carousel receives.

San Francisco & Boston

• 200+ likes: $25 (approximately R420)

• 500+ likes: Additional $25 (approximately R420)

New York & London

• 1,000+ likes: $25 (approximately R420)

• 2,500+ likes: Additional $25 (approximately R420)

Every city

• 10,000+ likes: Additional $50 (approximately R835)

Bonuses are cumulative, meaning you can earn up to $100 (approximately R1,670) per carousel that reaches 10,000 likes.

Pages in other cities follow the San Francisco & Boston bonus thresholds.

These bonuses are paid on top of your regular compensation, with no limit on the number of qualifying posts. The more successful carousels you create, the more you can earn.

ZAR amounts are approximate and based on an exchange rate of $1 USD ≈ R16.68. Actual amounts may vary with exchange rates.

• Design Instagram content: Create individual apartment listing posts, multi-listing carousels, and community feature posts across our social media accounts.

• Create growth content: Research, write, and design engaging carousels about city life, housing, culture, affordability, and everything our audiences care about.

• Develop templates: Help create and refine visual templates, maintaining a consistent design identity across our brands.

• Write compelling copy: Craft on-screen text, captions, and hooks that feel natural, engaging, and specific to each audience.

• Optimize content: Understand what performs well on social media and use insights to improve layouts, messaging, and engagement.

• Own the production process: Manage a high volume of content while maintaining accuracy, consistency, and quality.