Advisor - Michigan
Pearl Edison
About Pearl Edison
Company
Pearl Edison is a software-enabled general contractor for complex residential electrification and energy efficiency projects. We operate a turnkey home concierge service for our partners - utilities, governments, green lenders, community organizations, environmental champions, and anyone that wants to make more of these projects happen. We help these partners enforce quality end-to-end and maintain the trust of their customers.
We’re building a game-changing software platform to manage electrification and energy efficiency projects end to end - from lead acquisition and qualification, to in-home data collection and diagnostic testing, to system design and project scoping, to post-install quality assurance. And we’re building a killer operations team - supported by that software platform - to deliver these projects. We’re growing fast, so the team is too.
We exist in service of homeowners. Electrification isn’t easy, even if you’re motivated - it’s a lot of work to figure out the right scope of work, ensure a quality system design, get a fair price, find a qualified installer, and ensure best-practice install and commissioning. We help.
We exist in service of our contractor partners - in particular, contractors who do great work and win on install quality. Customer acquisition is expensive. We send our partners fully contracted, fully designed jobs. We measure our success by their improved profitability.
We exist in service of our partners - in service of their mission to make more electrification projects happen, and their commitment to serving their customers well.
We’re fired up about our work because we have an opportunity to solve kitchen table problems for customers, help great contractors win, and dent climate change - win-win-win - at the same time, at scale.
Leadership
Pearl Edison was founded by Jake Yurek (CEO) and Evan Anderson (Product, Growth). You’ll meet both during the hiring process.
Our team brings diverse expertise, high energy, and a passion for the product we’re building and the problem we’re solving.
About the Role
Overview
Pearl Edison is hiring an Advisor to serve our customers in Michigan. Your success will be measured by how many homeowners you serve, and how effectively. “Effective” means a happy customer, a well-designed system, and a profitable job for the installing contractor and for Pearl Edison.
This is a consultative sales role. You will serve as the first point of contact for our customers, earn their trust, and guide them through their electrification project end to end. You will consult with the customer to understand their needs, determine the right scope of work for their project, and close the deal. You will attend to the details that will set us up for success (or failure) on project delivery - understanding and shaping customer expectations, and diligently collecting the information we need to meet those expectations by performing a robust Home Assessment with the support of an Auditor.
You’ll report to Pearl Edison’s Michigan General Manager. You’ll work closely with the local team of Advisors and Auditors (Pier Davis, Bennett Doherty, and others) and Pearl Edison’s Delivery Manager. You’ll also regularly work with Pearl Edison’s Building Science Lead, Brynn, and Co-Founder, Jake.
What you’re responsible for
Day-to-day, you will:
- Build and maintain trust with homeowners. You are the face of Pearl Edison to the customers you serve.
- Lead Virtual Consultations. During your first meeting with the customer, you will establish the job context, develop a hypothesis on the right scope of work to serve the customer, and drive to a Home Assessment.
- Manage the Home Assessment process. You’ll scope the Home Assessment after your Virtual Consultation, and support the assigned Auditor to ensure that you get all of the necessary information to serve the customer well. (Read job description for Auditor for more detail.)
- Prepare customer proposals. After our Home Assessment, you will finalize the design load, scope of work, and pricing for the customer’s project and follow up with the homeowner as quickly as practically possible.
- Close deals. You’ll support the customer’s decision-making, refine the scope of the project to better reflect their goals, and get them to “yes.”
- Ensure that the job you sell is executable. You’ll escalate the right questions and watch-outs to the General Manager, Delivery Manager, and Building Science Lead to avoid delivery problems downstream.
- Answer (or route) customer questions. You don’t have to know all the answers - but you do have to leverage the team to find all the answers.
Apart from your day-to-day responsibilities, you’ll provide feedback and work with the Product, Design, and Engineering teams to make the software platform better - to support your work and produce better results for the homeowners and contractors we serve. Every team member at Pearl Edison shares this responsibility. We’re a software-enabled service, not software-as-a-service, and we’re only as good as our workflow - the platform we are building to streamline and enforce workflow, and our execution of workflow. You should feel personal responsibility for both.
What you’re accountable for
You’re accountable for:
- Winning projects - by volume and by percentage
- Customer experience - particularly, the purchasing process
- Executability - i.e., downstream change orders / margin reduction due to improper project scoping
About You
As an Advisor at Pearl Edison:
- You sell. You enjoy - and have experience with - consultative sales.
- You build strong relationships with people - in particular, with homeowners and with your teammates.
- You can handle ambiguity. You know how to pull in the right help at the right time to resolve ambiguity.
- You sweat the details that matter, and you capably identify which details matter and which details don’t.
- You are passionate about the mission of the company.
It’s a bonus if:
- You have experience at an early-stage startup.
- You have a background in home services.
- You know something about building science.
Compensation
We provide:
- $80-100K base salary
- A competitive early-stage equity package. (If Pearl Edison does well, you’ll do well.)
- A company-funded healthcare allowance (QSEHRA)
Compensation may vary based on multiple individualized factors - particularly, relevant skills, experience, and knowledge.
Commensurate with your work, this role requires in-person work in Michigan. We are a hybrid-remote company headquartered in Detroit, and we get together as a team semi-annually in Michigan.