The Opportunity:

Are you energized by creating digital products that bring millions of fans together worldwide? Do you excel at turning bold strategies into innovative, user-focused experiences that fuel growth and deepen engagement? If working with a diverse, cross-functional team and managing a globally recognized esports product portfolio excites you, this role offers a unique chance to make a lasting impact.

At Team Liquid, our digital product portfolio includes multiple platforms that serve tens of millions of passionate esports fans globally. These products play a central role in the esports ecosystem by linking players, businesses, and communities, fostering industry growth.

The Product Director role offers the opportunity to advance our products through innovation, expand revenue streams, and enter new markets. You will engage closely with technical, commercial, and community teams in a dynamic environment that values creativity, authenticity, and excellence.

If you are ready to influence the esports ecosystem and help Team Liquid deepen fan engagement worldwide, this is your chance to make an impact.

About Team Liquid’s Key Products:

• Team Liquid’s tech product portfolio contains four key products: the Liquipedia website, the Liquipedia app, the Liquipedia Database with commercial API, and the Fanhub (Team Liquid's main website, including a custom-built fan loyalty solution).
• Boasting a diverse range of products that can service B2B and B2C demographics within the esports industry, Team Liquid’s tech products are positioned uniquely to support the esports industry as it continues to grow.
• Liquipedia Web
  • Origin Story
    • Run and edited entirely by staff, in 2009, Liquipedia transitioned to a publicly editable wiki, allowing volunteer contributors to provide content. Liquipedia evolved into its current state as the most reliable esports wiki online. We have a higher reliability rating than the BBC!
    • Years of volunteer contributors ensured a wealth of resources for Liquipedia’s massive collection of information. Content grew from strategy-informed topics into esports at large. New game wikis were formed, and StarCraft: Brood War was joined by StarCraft 2, Dota 2, Hearthstone, and Heroes of the Storm. Now, over 60 games and esports are covered by Liquipedia and powered by our international community around the clock.
    • Liquipedia Web is a 15-year permanent fixture in esports, serving fans, businesses, and players alike, whether they’re catching live tournaments or exploring esports history. As it grows, LP Web expands into new esports territories, improves the reliability and accuracy of the data delivered to its clients, and explores initiatives that span outside the world.
• Liquipedia App
  • The Liquipedia App helps esports fans explore the esports world their way, ensuring they never miss historic moments. Optimized for mobile, it offers a user-friendly experience with push notifications when matches start, favorites, and personalization for easy on-the-go access.
• Liquipedia Database
  • The Liquipedia Database is the integrating factor between all Liquipedia products. It houses data from Liquipedia Web and App, as well as 3rd party APIs. As such, it is the most comprehensive esports database to date.
• Fanhub
  • The Fanhub is the home base for all Team Liquid fans. Loaded not only with the latest updates on all things Team Liquid, but also hosting fan engagement programs, it is the one place we send our TL fans to. A key example of a fan engagement program is the renowned MyBlue program, which allows you to create your own version of Blue, the Team Liquid mascot, sporting various attainable pieces of equipment.

What You’ll Be Doing:

• Product Strategy & Vision
  • Develop and implement a clear vision and strategy for Team Liquid’s digital product portfolio that aligns with business goals and brand values.
  • Identify and explore new revenue opportunities while optimizing existing products.
  • Conduct market, user, and industry research to inform product direction and maintain relevance.
  • Manage the product roadmap to prioritize initiatives based on strategic value, user needs, and business impact.
  • Evaluate and propose new features, platform improvements, and monetization approaches.
• Team Guidance & Coordination
  • Partner with a cross-functional product team including product owners, business developers, ad operations, business specialists, and UI/UX designers.
  • Promote a culture focused on innovation, inclusivity, and user-centered design.
  • Oversee recruitment, onboarding, and professional development within the team.
  • Establish and maintain efficient team processes such as OKRs, roadmap planning, and agile workflows.
• Product Development & Delivery
  • Manage the full product lifecycle across all products, from ideation through launch and iteration.
  • Work with engineering and community teams to ensure timely and high-quality delivery.
  • Enable scalable solutions to accommodate business growth.
  • Integrate new technologies, including AI-informed features, to enhance user experience.
• Performance, Growth & Operations
  • Define, monitor, and review key metrics (traffic, engagement, retention, revenue, market reach) to assess product performance and guide improvements.
  • Initiate efforts to increase user engagement, growth, and revenue.
  • Identify partnerships and integration opportunities that add value and reach.
  • Manage the product department’s budget and operational efficiency.
  • Communicate progress and outcomes regularly with organizational management and relevant stakeholders.
  • Explore strategic acquisitions or partnerships to strengthen the portfolio.
• Teamwork & Communication
  • Work closely with Technical and Commercial Directors and other key stakeholders to ensure alignment on product initiatives.
  • Represent Team Liquid’s digital products both internally and externally.
  • Explain complex product concepts clearly to diverse esports audiences.
  • Build and maintain relationships with external partners, vendors, and the esports community to advance commercial goals.

What You’ll Need:

• 8-12 years of experience in (senior) product roles managing digital products, ideally within media, technology, gaming, or online communities
• Demonstrated success in creating and implementing product strategies that increase user engagement and revenue
• Experience managing budgets and financial accountability
• Experience working with cross-functional teams and managing direct reports
• Familiarity with product discovery, user-focused design, agile methods, and product lifecycle management.
• Ability to translate strategy into actionable steps and see them through.
• Strong problem-solving and data-informed evaluation skills.
• Effective communication and stakeholder engagement skills.
• Experience with products serving a global, online audience.
• Familiarity with modern product management tools (e.g., Notion, Figma, ClickUp) and data insights platforms (e.g., Google Analytics, Matomo, Amplitude)

You’ll Earn Bonus Points If You Have:

• Genuine interest in gaining deeper insights into gaming, esports, and online communities
• Experience in M&A or demergers

Department

Product

Locations

Utrecht, Netherlands

Remote status

Hybrid

Employment type

Full-time

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