Marketing Content Manager
Tenjin
About Tenjin:
Tenjin is a leading provider of mobile marketing analytics, empowering app developers and marketers to make data-driven decisions, optimize user acquisition, and maximize monetization. Our platform unifies marketing data from hundreds of sources, offering advanced analytics, attribution, automation, and reporting tools trusted by top mobile publishers worldwide.
Overview:
We are seeking a creative and data-savvy Marketing Content Manager to lead Tenjin’s content strategy and execution. You will be responsible for developing, managing, and optimizing high-impact content that educates, engages, and converts our target audience of mobile marketers, app developers, and industry stakeholders. Your work will directly support Tenjin’s growth by driving brand awareness, thought leadership, and lead generation.
Key Responsibilities:
- Create, edit, and publish a variety of content types, including blog posts, case studies, white papers, reports, product guides, newsletters, and social media updates.
- Collaborate with product, sales, and customer success teams to translate complex analytics and marketing concepts into clear, compelling content for technical and non-technical audiences.
- Manage the content calendar, ensuring timely delivery and consistency across all channels.
- Optimize content for SEO, user engagement, and lead generation, using analytics to inform ongoing improvements.
- Source and manage external writers, designers, and agencies as needed.
- Monitor industry trends, competitor content, and customer feedback to identify new content opportunities and maintain Tenjin’s position as a thought leader in mobile marketing analytics.
- Support webinars, events, and PR initiatives with relevant content and messaging.
- Create short-form video content (such as social media shorts, reels, or YouTube Shorts) that distills complex topics into engaging, bite-sized stories.
Requirements:
- 3+ years of experience in content marketing, preferably in B2B SaaS, ad tech, or mobile marketing.
- Demonstrated proficiency with AI-powered content creation tools and workflows, leveraging the latest technology to scale and optimize content output.
- Native-level or excellent command of written and spoken English, with a keen eye for clarity, tone, and audience engagement.
- Skilled at collaborating with translators and managing multilingual content projects to ensure Tenjin’s messaging resonates across global markets.
- Exceptional writing, editing, and storytelling skills, with a portfolio of published work.
- Strong understanding of digital marketing, analytics, and the mobile app ecosystem.
- Experience with SEO, content management systems (e.g., WordPress), and marketing automation tools.
- Ability to analyze content performance and iterate based on data.
- Excellent project management and cross-functional collaboration skills.
- Self-starter with a passion for technology, data, and innovation.
Preferred:
- Experience working with marketing analytics on mobile, attribution, or mobile app monetization platforms.
- Familiarity with the needs and challenges of mobile app developers and marketers.
Why Tenjin?
- Join a fast-growing, innovative company at the forefront of mobile marketing analytics.
- Work with a global team and industry-leading clients.
- Opportunity to shape Tenjin’s brand voice and content strategy.
- Competitive salary, benefits, and flexible work arrangements.